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Social Media and Philadelphia’s Construction Industry

May 21, 2020 12:00 PM - January 1, 2027 1:00 PM (EDT)

Description

This webinar will cover why and how you should use social media to promote your construction company. This webinar is designed for both marketing professionals working in Philadelphia’s commercial construction industry as well as construction professionals who have been tasked with managing their companies’ social media presence.

In this webinar you will learn:

  • Why construction companies should use social media
  • A brief explanation and comparison of social media platforms.
  • What an effective, holistic social media strategy looks like.
  • Tips on how to manage social media in a time/resource-conscious way.
  • How to determine if your efforts are successful.


Presenter Bio:

Byron Lee 

Byron Lee is the former Manager of Marketing & Communications for the General Building Contractors Association (GBCA). He is responsible for managing GBCA’s social media accounts and other electronic communications.

Josh Martin, CPSM | Marketing Manager | P. Agnes, Inc

Josh Martin is a Certified Professional Services Marketer with experience executing marketing strategies for organizations of all sizes – from global furniture manufacturers to local non-profit startups. As Marketing Manager at P. Agnes, Inc., he is responsible for developing and executing content strategies through social media, email marketing campaigns, proposals, and promotional activities. Josh also serves on the board of SMPS Philadelphia as the Director of Public Relations.

Alexa McCaffery | Operations Manager | Bittenbender Construction, LP

Alexa McCaffery is the Operations Manager at Bittenbender Construction. Alexa’s role is a key part of the management team and oversees high-level duties in multiple departments, including but not limited: preconstruction, marketing, and client relations. She is continuously working to improve organizational processes to improve productivity and efficiency in both in the office and the field. She also manages and oversees the day-to-day operations multiple departments, including but not limited to: preconstruction, marketing, client relations, and new safety initiatives.





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Contact Information

General Building Contractors Association | GBCA
Name: Meg Ginsberg
Email: mginsberg@gbca.com
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