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COVID Webinar Series: Embrace Marketing and Business Development to Recover from COVID-19

June 17, 2020 10:00 AM - 11:00 AM (EDT)


Contractors, generally speaking, do not consider marketing or business development a value to their business. However, marketing allows your business to stand apart from the crowd for those who make decisions to build, renovate or expand.  The goal is to help those decision makers rely on more than bid price, particularly in the more lucrative private client category. Embracing marketing as an investment has the potential to develop new technologies, expand business, and deliver growth. The ability to stand out amongst competitors will grow business, recruit and retain employees, and improve or maintain a company brand especially as the industry continues to recover from the global COVID-19 pandemic.

Chris Martin of Atlas Marketing will challenge you to embrace a new marketing approach as you recover from the COVID-19 pandemic. The challenge is to break free of the traditional construction marketing mindset of safe, on-time and on-budget messaging and showcase the impact your business provides. While being safe, on-time and on-budget are very important messages, they are commonplace among the industry and no longer true points of differentiation. It’s time to embrace marketing and business development to recover in this time.


Chris Martin | President | Atlas Marketing

Chris has worked in the construction industry for over 25 years in various marketing, business development and public relations positions.  The first six years of his career was spent working for a general contractor and an engineering firm before shifting to the agency side and working with construction clients.  While on the agency side, he has worked with government agency clients such as PENNDOT and the City of Pittsburgh.  In addition, he has worked with contractors such as Benchmark Construction, G.M. McCrossin and PJ Dick telling stories that range from projects and services to strategy and crisis management.

In 2008, Chris founded Atlas Marketing and began working with a variety of labor organizations including the Ironworkers, Boilermakers, Carpenters and Steel Workers along with the Keystone Contractors Association and the General Contractors Association of Pennsylvania.  With these groups he has overseen recruitment campaigns, owner outreach efforts, digital communications and internal communications projects.  Currently, his firm is working on several workforce development programs for a variety of clients throughout Pennsylvania. 

Atlas Marketing tells stories for companies who build things in the aerospace, automotive, biotech, construction, food manufacturing, healthcare, industrial and manufacturing industries.  The agency utilizes their experience to simplify complex ideas through engaging stories.



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General Building Contractors Association | GBCA
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